Golden Axe III is like its predecessors a beat 'em-up game that puts players in the shoes of a hero out to save the land from evil. This time Damud Hellbringer, the 'Prince of Darkness', has taken away the Golden Axe and put an evil curse over all the warriors of the land. However, one of the heroes has their curse relieved and is sent to set things straight and lift the curse off other warriors, defeat the villains and return with the Golden Axe.